
Our bet on Brazil and Colombia as our starting origins to transform the coffee experience.
In a world where coffee is an essential part of the workday, the Orígenes Specialty Coffee brand has launched a pilot project that seeks to transform the coffee experience in offices and workspaces. Its aim is to elevate the quality of coffee consumed daily without altering the flavor profile consumers are accustomed to.
Single-origin coffee, same flavor, higher quality
The project focuses on coffee beans from Colombia and Brazil, two countries recognized worldwide for their coffee excellence. The innovation lies not only in the origin of the beans, but also in their processing and quality. Orígenes has selected profiles that retain the traditional notes of nuts and chocolate, characteristics highly appreciated by regular consumers.
This initiative also focuses on health and well-being. Thanks to natural and careful roasting, the bitter and burnt flavors often associated with office coffee are eliminated. The result is a cleaner, more aromatic, and healthier cup, ideal for accompanying long hours of work without compromising enjoyment.
A more conscious experience in the workplace
The goal isn't to change habits, but rather to improve what's already known. By maintaining a familiar flavor profile, Orígenes makes this transition to specialty coffee almost imperceptible to the palate, yet with notable benefits in both flavor and health.
This pilot project could mark the beginning of a new era for coffee consumption in offices, where quality, origin, and respect for the product are as important as its role as a daily companion.