Coffee has that magic of bringing people together, awakening the senses, and telling stories without saying a word. And that's exactly what happened at PCI Pharma's corporate headquarters, where Orígenes Cafés de Especialidad offered an experience designed to enjoy, learn, and connect.
🌍 A journey from the origin
The session began with a brief but fascinating introduction: a journey through the history of coffee, from its legends in Ethiopia to its global expansion. Participants discovered what makes a coffee "specialty," how it is evaluated internationally, and what the essential differences are between Arabica and Robusta beans.
Another fascinating and iconic topic was also discussed: Luwak coffee.
It wasn't just theory. It was an invitation to look at coffee with different eyes—and soon, with a different palate.
🛠️ What is a Brazilian tasting?
Before bringing the cup to your lips, you had to understand the method. Cupping, the official technique used by tasters worldwide, and its Brazilian variant were explained. Rows of cups, freshly ground coffee, hot water, and silver spoons marked the beginning of the ritual.
☕ Seven coffees, seven stories
With the air filled with aroma, the tasting of seven single-origin coffees began. Each one had its own character: some floral and light, others intense with notes of cocoa or nuts.
The attendees first smelled the dry ground coffee, then the brewed coffee, and finally sipped it with that characteristic "slurp" that helps the coffee coat the entire palate. At first there was silence and concentration; then came the smiles, the comparisons, and the surprises.
“This one tastes like dark chocolate.”
"It reminds me of ripe fruit."
"This one has an amazing aroma."
🤝 More than a tasting, a space to connect
The event, which lasted about an hour and a half, concluded with an open discussion. Participants shared their impressions, answered questions about home brewing methods, and many took the opportunity to purchase some of the coffees they had tasted, available in 125- and 250-gram packages.
✨ An experience that lasts
Beyond the sensory experience, the tasting fulfilled its purpose: to offer PCI Pharma employees a moment of connection, well-being, and cultural discovery. A pause in the routine to remember that behind every cup of coffee, there are hands, places, and stories that deserve to be heard… and savoured.
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